Sprinkle Me Sugar celebrating 3 years in business

Sprinkle Me Sugar, Jackson's luxury handcrafted French macaron brand, invites the community to its One Year Anniversary Celebration on Saturday, June 13, 2026 from 10 a.m. to 2 p.m. at 2062F Pleasant Plains Ext. 

The event is free and open to the public. 

What started in June 2023 as a small pop-up at the LOCAL in Downtown Jackson has become one of Jackson's more recognizable local brands. 

Since opening her doors three years ago, founder Raina Shults has moved Sprinkle Me Sugar into a permanent location with a full commercial kitchen and expanded the brand beyond the bakery counter, launching three macaron vending machines: One at Grubbs in Downtown Jackson, one at Jackson General Hospital, and one at Hunters Station in East Nashville. 

The brand now serves thousands of customers across West Tennessee and the greater Nashville area. 

This Saturday's celebration marks both milestones and the community that made them possible. 

"This event is a big thank you for the continued support from this community," said Shults. "This community has shown up for us since day one, and we couldn’t be more grateful." 

The centerpiece of the event is the Golden Macaron Giveaway. Three golden macarons will be hidden among purchases throughout the day. Each guest who finds one will win one of three grand prizes: 

• Grand Prize: A full year of macarons, 12-count monthly for 12 months 
• Second Prize: Six months of macarons, 6-count monthly for six months 
• Third Prize: A party-of-four macaron experience 

Additional highlights include a free funfetti macaron for the first 50 guests (first come, first served), and a free gift with every 12-count macaron purchase. Local makers will also be popping up throughout the event: 

• Burn Your Truth Candles 
• Grinning Soul Crochet 
• Bull Hollow Farms Fresh Flowers 
• Style of the South Jewelry Pop-Up 
• Twin Bros Cookie Co 

Admission is free. No purchase necessary to enjoy the event.