Jackson native LOLO brings No Reverse Records to Jackson

Independent music label No Reverse Records is expanding its team with the addition of local artist Lauren "LOLO" Pritchard as a partner, according to a news release. Pritchard, who grew up in Jackson and later went on to perform on Broadway and record albums, lives in Jackson. 

Along with partners Ashley Kate Adams and Mitchell Walker, LOLO will be helping the company launch a new location in Jackson, Tenn., while actively keeping their location and roster in New York City. 

"We’re ecstatic to welcome Lauren as a partner at No Reverse Records," said Ashley Kate Adams, Co-Founder of No Reverse Records. "LOLO's passion for music and her deep roots in the Jackson community make her the perfect addition to our team as we expand our presence in the area with both of our boots here on the ground."

Lauren "LOLO" Pritchard is a singer-songwriter known for her unique blend of alt-rock music. She has won numerous awards and accolades for her music.

"I'm honored to be joining No Reverse Records as a partner and helping them launch in Jackson," said LOLO. "Jackson has such a rich musical history, and I'm looking forward to continuing being a part of a team that is committed to supporting and promoting local artists while we continue to expand our roster across the country."

The new Jackson location will be a full-service music studio offering recording, mixing, mastering, artist development, and syncing & soundtracks services for independent artists and filmmakers. Through this expansion, they will also bring Kyle Lacy and his roster of Lacy Records onto their team for select distribution and syncing & soundtracks. 

The will also be partnershing with Oscar Zambrano's Grammy-winning engineer’s of Zampol Productions for mixing and mastering services, Dr. Jeremy Tubbs for commercial music advising, and Joe Kyle for engineering. 

Within the expansion, No Reverse Records roster of artists currently includes the following: LOLO, Blake Allen, Kipani, Saffron Lips, Ryan Doyle, Blaine Krauss, Elise Marra, Joe Kyle's "Tonight Only", The Watershed Band with additional artists courtesy of their partnership with Lacy Records including Kyle Lacy, Mel and the Tall Boys, and Warren Malone. 

"We're excited to be expanding in Jackson, where there is a wealth of talented musicians and a rich, diverse history," said Adams. "We're committed to providing our clients with the highest quality services and transparent support, and we're confident that our new location and team will help us do just that."